What is the first-touch attribution model?
- Singles out the first touchpoint as the most recent visit.
- 100% of the credit is assigned to the page that originally drove a visitor to your site.
- Gives credit to the touchpoint where a conversion directly occurred.
- Assigns a weighted percentage of the credit to the most recent touch points.
The correct answer is:
- 100% of the credit is assigned to the page that originally drove a visitor to your site.
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