What is the effect of a trafficker changing a key-value pair from pre-defined to freeform (and changing back 5 minutes later)?

  • No effect since the change happened within 5 minutes
  • All keys AND values will be lost and both types need to be reentered
  • All values will be lost and need to be reentered
  • Line items using this key-value pair will need to have targeting redone
  • Forecasting will be lost

The correct answer is:

  • Forecasting will be lost.

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