SEMrush PPC Automation Certification

What is the difference between Max Conversions and Target CPA?

February 1, 2021 Certificate Land

There is no difference.
Target CPA guarantees a price per conversion, whereas Max Conversions does not.
Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

The correct answer is:

Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

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