What is the definition of email deliverability?

  • The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
  • A program to get into people’s inboxes
  • The measurement of how successful a sender is at not getting lost in the spam folder
  • The measurement and understanding of spam filters

The correct answer is:

  • The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

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