What is the definition of an email marketing strategy?

  • A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
  • A separate strategy outside of your inbound efforts that involves sending email.
  • A strategy for sending all types of email for your business, including sales emails and administrative emails.
  • A strategy around sending transactional email for your business.

The correct answer is:

  • A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

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