What is the buyer doing during the consideration stage of their buying journey?

Identifying a challenge they’re experiencing or an opportunity they want to pursue.
Considering the pros and cons of using your solution.
Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
Trying to choose a specific solution within a chosen solution category.

The correct answer is:

Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.