What is the buyer doing during the awareness stage of their buying journey?

Identifying a challenge they’re experiencing or an opportunity they want to pursue.
Becoming aware of the ways your solution can help them.
Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
Trying to choose a specific solution within a specific solution category.

The correct answer is:

Identifying a challenge they’re experiencing or an opportunity they want to pursue.