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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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Bing Accreditation Exam Answer

What is the best question to ask yourself when considering how to create a positive landing page experience?

August 22, 2019 Certificate Land

Is it relevant?
Is it transparent?
Is there ease of navigation?
Can users find what they are searching for?
All of the above

The correct answer is:

All of the above.

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