What is the benefit of advertising in Instagram Explore?

It costs less money to advertise in Explore so advertisers can see better performance
Fewer advertisers run ads in Explore so there is less competition
People in Explore are in the mindset to discover content from creators they don’t follow
More people view content in Explore than they do in their own feed

The correct answer is:

People in Explore are in the mindset to discover content from creators they don’t follow.