What is the first question you should ask before you start gathering and analyzing data about your website?

  • “How is my website currently performing in search engine results pages?”
  • “How much traffic is my website getting from different channels?”
  • “What is the highest-impact page on my website currently?”
  • “What is my main goal for my website and what metrics can I track to help me achieve it?”

The correct answer is:

  • “What is my main goal for my website and what metrics can I track to help me achieve it?”

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