What is social selling the inbound way?

  • When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
  • When a salesperson provides value by offering thoughtful content and answering questions for prospects
  • When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
  • When a salesperson supplements their social posts with digital advertising

The correct answer is:

  • When a salesperson provides value by offering thoughtful content and answering questions for prospects.

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