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HubSpot Email Marketing Certification 

What is one common cause of low click-through rates?

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  • The email is trying to do too many things.
  • The email doesn’t have a CTA.
  • The email doesn’t have a link to a web-page version.
  • The email wasn’t sent to enough people.

The correct answer is:

  • The email is trying to do too many things.

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