What Is Lifetime Customer Value?

  • Actual total revenue a client can bring to your agency for the length of your relationship
  • A prediction of the total revenue a client can bring to your agency for the length of your relationship
  • A prediction of the amount of time spent on a customer’s account for the length of your relationship
  • None of the above

The correct answer is:

  • A prediction of the total revenue a client can bring to your agency for the length of your relationship.

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