What is an ideal customer profile?

A checklist of the most basic attributes someone needs to have in order to be successful as your customer.
A story that explains how people go from being a prospect to being your customer.
A description of a particular customer you want all of your prospects to be similar to.
A way of organizing the information you collect about prospects during the sales process.

The correct answer is:

A checklist of the most basic attributes someone needs to have in order to be successful as your customer.