What is an ideal customer profile?

  • A checklist of the most basic attributes someone needs to have in order to be successful as your customer.
  • A story that explains how people go from being a prospect to being your customer.
  • A description of a particular customer you want all of your prospects to be similar to.
  • A way of organizing the information you collect about prospects during the sales process.

The correct answer is:

  • A checklist of the most basic attributes someone needs to have in order to be successful as your customer.

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