What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • Many in traditional retail are not mobile users.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They don’t use AdWords.

The correct answer is:

  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

☑ Get all the latest and 100% correct Google Ads Mobile Certification Exam Answers