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Twitter Performance Fundamentals Badge Certification 

What is a post-engagement attribution window?

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  • A time window for determining whether or not the user is likely to uninstall your app
  • A time window for crediting Twitter with conversions that happen after someone engages with your ads
  • A time window for crediting Twitter with conversions that happen after someone views your ads
  • A time window for crediting Twitter with conversions that happen after a certain time of day

The correct answer is:

  • A time window for crediting Twitter with conversions that happen after someone engages with your ads.

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