What is a lightbox ad?

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
  • A remarketing specific ad format to announce new features of your app
  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad

The correct answer is:

  • A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops.

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