What is a keyword bid?

  • Specifies the number of times your ad is displayed in a given month.
  • Specifies the maximum price you are willing to pay each time someone clicks your ad.
  • Specifies how closely a search query must match your keyword.
  • Specifies what price you must pay for your keywords in order to reach position one.

The correct answer is:

  • Specifies the maximum price you are willing to pay each time someone clicks your ad.

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