What is a digital brief?

  • A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
  • An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions
  • A document that covers a media plan, with the campaign goals and method to execute
  • A sample of sketches of creative designs and logos, covering multiple ad formats

The correct answer is:

  • A document that covers a media plan, with the campaign goals and method to execute.

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