What is a buyer persona?

• A realistic representation of your current customers based on their prior purchases and NPS scores
• A semi-fictional representation of your ideal customer based on real data and some select educated speculation
• A detailed profile of one of your existing customers with real data and quotes from them
• A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

The correct answer is:

• A semi-fictional representation of your ideal customer based on real data and some select educated speculation.

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