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HubSpot Email Marketing Certification 

What helps to ensure you deliver the right email to the right person?

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  • Buyer personas
  • Segmentation
  • Buyer’s journey
  • Contact properties

The correct answer is:

  • Segmentation.

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You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?

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