What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Dynamic Floodlight tag that sources product or service IDs
  • Sales Floodlight tags that capture revenue
  • Custom 1×1 pixel that fires when the product or service page loads
  • Custom Floodlight variable that captures the product or service ID

The correct answer is:

  • Custom Floodlight variable that captures the product or service ID.

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