What does the send metric help you analyze?

  • Any email recipients who was sent to and accepted your message.
  • Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
  • Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
  • Any email recipients who have opted in to receive your message and were sent to.

The correct answer is:

  • Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.

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