What does it mean to make your outreach “helpful”?

  • Telling people how to solve their problems.
  • Telling people what problems they should focus on.
  • Providing people the insight and guidance they need at each step of the buyer’s journey.
  • Explaining things to your prospects as simply as possible.

The correct answer is:

  • Providing people the insight and guidance they need at each step of the buyer’s journey.

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