What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

  • Hit​ and session attributes collected via the data layer
  • Products the user has +1’d in Google Plus
  • User​ information from the Analytics cookie
  • Hit and session attributes collected from Google Ads

The correct answer is:

  • Hit​ and session attributes collected via the data layer.
  • User​ information from the Analytics cookie.

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