What do we mean when we say you should post an “80/20 mix” on social media?

• 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
• 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
• 20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.

The correct answer is:

• 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.

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