What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors

The correct answer is:

  • How many people visiting your site from a search ad end up completing a purchase.

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