What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

  • Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
  • When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
  • Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
  • Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
  • Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

The correct answer is:

  • Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

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