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HubSpot Inbound Marketing Certification 

What area(s) can you experiment with when you’re optimizing a conversion opportunity?

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  • The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
  • Any copy on or surrounding the conversion opportunity
  • Supporting images, links, headlines, testimonials, social proof
  • All of the above

The correct answer is:

  • All of the above.

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