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HubSpot Email Marketing Certification 

What are the three levels of opt-in?

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  • Opt-in, opt-out, and neutral
  • Neutral, opt-in, and confirmed opt-in
  • Opt-out, opt-in, and GDPR opt-out
  • There are only two.

The correct answer is:

  • Opt-in, opt-out, and neutral.

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Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

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