What are the long-term effects of bad data? Select all that apply.

  • Sabotaging your competitors by marketing your business as more successful.
  • Costing your business between 15–25% of revenue a year.
  • Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
  • Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

The correct answer is:

  • Costing your business between 15–25% of revenue a year.
  • Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.

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