What are the benefits of using in-market audiences?

  • You can use your own first-party data.
  • You can reach curated audiences more likely to covert in your category.
  • You must have universal event tracking implemented.
  • You can create an ad group that will only serve to that audience

The correct answer is:

  • You can reach curated audiences more likely to covert in your category.
  • You can create an ad group that will only serve to that audience

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