What are Subscribe & Save metrics best used for?

• Assessing the number of impressions served to shoppers
• Assessing awareness of a brand’s products
• Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
• Assessing the purchase rate of a brand’s products

The correct answer is:

• Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.

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