What are Subscribe & Save metrics best used for?

  • Assessing the number of impressions served to shoppers
  • Assessing awareness of a brand’s products
  • Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
  • Assessing the purchase rate of a brand’s products

The correct answer is:

  • Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.

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