What are Subscribe & Save metrics best used for?
- Assessing the number of impressions served to shoppers
- Assessing awareness of a brand’s products
- Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
- Assessing the purchase rate of a brand’s products
The correct answer is:
- Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
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