What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Create retargeting audiences within Amazon Attribution
• Identify Amazon audiences to target within Amazon DSP.

The correct answer is:

• Test and learn; discover new audiences to reach.
• Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
• Identify Amazon audiences to target within Amazon DSP.

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