What action should be used to pass a conversion attribute (such as shipping cost)?

  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable using bulksheets
  • Set up Custom Floodlight Variable as a metric
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field

The correct answer is:

  • Set up Custom Floodlight Variable as a metric.

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