HubSpot Digital Advertising Certification

If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

February 25, 2021 Certificate Land

A negative keyword
A phrase keyword
A broad match modifier
A phrase match modifier

The correct answer is:

A negative keyword

🎓 Get all the latest and 100% correct HubSpot Digital Advertising Certification Exam Answers

← Which of the following represents a phrase match keyword?
If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? →