Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

  • increase the maximum cost-per-click (max. CPC) bid for all products
  • subdivide the product group and move budget allocation to the best performing products
  • remove subdivisions from the product group
  • update the inventory by removing certain products

The correct answer is:

  • subdivide the product group and move budget allocation to the best performing products.

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