Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

July 2, 2021 Certificate Land

It provides invaluable insights into what other businesses are focusing on in the same industry.
It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
It gives businesses an accurate projection of what to expect from the industry and its users in the future.
It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

The correct answer is:

It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.