Twitter Performance Fundamentals Badge Certification Answers 2022

100% Free & Updated Twitter Performance Fundamentals Badge Certification Exam Questions & Answers.

Earn the Twitter Performance Fundamentals Badge by scoring 80% or higher on the Twitter Badge Assessment.

Download Twitter Performance Fundamentals Badge Answers 2022 – PDF

Twitter Performance Fundamentals Badge Certification Details:

  • Questions: 45 questions
  • Pass rate: 80%
  • Time: No Time Limit

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For taking the Twitter Performance Fundamentals Badge Certification Exam follow the below steps

👣 Step 1: Click here and sign in with your Twitter Flight School account.

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(Click on the questions, to get the correct answers)

_________ are created automatically when you link your app events with Twitter through your mobile measurement provider.

For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a ________________.

When you log into Twitter Ads Manager, what is the default view?

When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days.

_________ are clickable images or videos that drive users directly to your website.

What are the two types of attribution windows you can set for your campaign? (select two)

What are the two things you must do before creating an App Installs campaign? (select two)

Conversion tracking for websites allows you to track:

What does AMM stand for?

For App Re-engagement campaigns, we recommend targeting:

_________ is critical to performance-focused advertisers because they need to prove their advertising drives results.

Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply)

___________ allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions.

What is a post-engagement attribution window?

In Twitter Ads Manager’s performance dashboard, what are the values listed in the results columns tied to?

When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.

What are Twitter’s current performance advertising solutions? (select all that apply)

Where can you locate the DCM server to server solution?

Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager.

The Twitter Ads system completes conversion attribution on your conversions based on:

The allowable period between when someone viewed or clicked your ad and took action is called the:

App Re-engagement campaigns target your ________ to drive even more conversions and loyalty.

There are two main ways performance advertisers measure on Twitter: (select two)

Where can people see your performance ad campaigns on Twitter? (select all that apply)

What are the two ways you can buy an App Installs campaign on Twitter? (select two)

What percentage of people access Twitter via mobile?

What should you do if your conversion events aren’t showing as tracking?

What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three)

A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.

Performance advertisers care about:

When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended?

What bidding strategy do Website Clicks campaigns use?

When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:

On average, how many people abandon an app after just one session?

To set up a Mobile App Promotion campaign, you will need to:

________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.

For Website clicks campaigns, better performance is seen when the __________ is used for targeting.

_________ lets you run your ads across Managed Publisher MoPub inventory for premium apps.

Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter.

What is Marketing Mix Modeling?

App Re-engagement campaigns help you: (select all that apply)

What is an App Install Ad?

App measurement is typically done via:

What percentage of people on Twitter have made a mobile purchase within the last month?

True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign.

Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)

What are the website actions you can track using conversion tracking?

What are the two types of Twitter Website Tags? (select two)

When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)

True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting.

What allows you to measure site visits without using cookies?

Most advertisers give click-through attribution credit; only some of them give:

_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.

_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.

Twitter’s App Re-engagement ads focus on:

Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over

Twitter has a direct integration with which partner-provided measurement tool?

Why is measurement such a critical component of performance advertising?

Creating several conversion events of the same conversion type can lead to:

True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking.

Where would you see an option to break out conversions by conversion event name?

Performance advertising on Twitter refers to digital ads that ask someone to:

Match the following attribution types to their correct definition.

What are the two options for verifying your website tag? (select two)