A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?

  • “All-inclusive family vacation”
  • “All-inclusive vacation”
  • “Best all-inclusive vacation”
  • “All-inclusive Paris holiday”

The correct answer is:

  • “All-inclusive Paris holiday”

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