To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

  • Add the contact’s first name
  • Mention their interests
  • Mention the exact pages they’ve visited on your site
  • Mention an action the contact has taken with their company

The correct answer is:

  • Add the contact’s first name
  • Mention their interests
  • Mention an action the contact has taken with their company

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