To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  •  set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  •  use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  •  set shorter conversion windows to capture users who convert after researching on multiple devices
  •  edit the campaign’s ad text to include information about how customers can purchase her product on their computers

The correct answer is:

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data.

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