Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

  • Google Analytics 360
  • SplitMetrics
  • Optimizely
  • Firebase A/B Testing

The correct answer is:

  • Firebase A/B Testing.

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