The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

  • Scroll depth
  • Pages per session
  • Bounce rate
  • New subscribers

The correct answer is:

  • Bounce rate.

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