The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?

  • New subscribers
  • Average time on page
  • Bounce rate
  • Exit rate

The correct answer is:

  • Bounce rate.

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