The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?

  • Scroll depth
  • Bounce rate
  • Average time on page
  • Pages per session

The correct answer is:

  • Bounce rate.

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