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Why is it easier to measure the results of digital marketing?
How do you measure conversions on your site in Google Analytics?
When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
If you want to show up as a search result for a particular search phrase in Google, you need:
When you run Google Ads, you pay:

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Google Ads Search Certification

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

July 3, 2019 Certificate Land

Buy flower-arranging books
Buy Gardening Books
Buy keyword books
Buy plant books

The correct answer is:

Buy Gardening Books.

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← After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? →

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