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Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
What are the three marketing objectives that can be met via targeting on Google Display ads?
Which of the following is a core benefit of Google Ads automated bidding?
Match each auto-bidding strategy to the right campaign goal.
Which of the following is not a component of Google Display ads’ value proposition?

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Google Ads Search Certification

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

July 3, 2019 Certificate Land

Buy flower-arranging books
Buy Gardening Books
Buy keyword books
Buy plant books

The correct answer is:

Buy Gardening Books.

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← After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? →

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