The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

  • the value your customers are providing to you
  • the value you want to be adding
  • the number of followers you gain per quarter
  • the amount you spent acquiring them
  • the maximum revenue you can extract from customers in exchange

The correct answer is:

  • the value you want to be adding.

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